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Rare Beauty

Rare Beauty
Rare Beauty was established by Selena Gomez in 2020 as a socially responsible cosmetics company which delivers clean formula products that work for all skin types. Since its launch Rare Beauty has used its Rare Impact Fund to support mental health initiatives and provided accessible high-performance products that help people express themselves. Rare Beauty stands out in modern beauty by offering its signature bestsellers such as the Liquid Touch Weightless Foundation and Soft Pinch Liquid Blush.