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Armani Exchange

The modern wardrobe as only Giorgio Armani could envision it, Armani Exchange embodies the youthful spirit of a new generation. Armani Exchange takes a playful, urban approach to apparel and accessories. Launched in 1991, Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Targeted as the more accessible Armani brand, it is inspired by street-chic culture and dance music.



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