Watches have become more than simple timepieces. They are fashion statements, symbols of status, and heirlooms cherished through the generations. Around the world, the tastes in watches vary from income, fashion trends, culture, and even local preferences.
This means that while many brands of watches enjoy global popularity, there are others that dominate in a single region due to various factors. What follows are the best selling watch brands on each continent, save obviously for Antarctica.
North America – Rolex
There is no doubt that Rolex is the top watch in North America in terms of sales. Known for its prestige, precision, and luxury, Rolex appeals to professionals as well as collectors. The most popular models include Datejust, Daytona, and Submariner. They are more than simple watches, they are status symbols seen on the wrists of celebrities, athletes, and executives.
With smartwatches like Apple Watch carving out their niche in the industry, Rolex still leads the way in traditional luxury watches in terms of sales.
Rolex watches - best selling in North America
Europe – Omega
While Rolex is quite popular in Europe, Omega holds the edge in terms of overall sales on the continent due to its connection to Europe and its rich history. The official timekeeper of the Olympic Games and the creator of the iconic Speedmaster Moonwatch, Omega is known for blending heritage and tradition with performance.
Especially in countries such as France, Switzerland, and Germany, it is the combination of precision and prestige that makes Omega a top seller.
Omega watches - best selling in Europe
Asia – Seiko
The diverse market of Asia favors the combination of heritage and practicality.
Seiko, from Japan, stands out as the best seller thanks to their craftsmanship, innovation, and affordability. The creator of the first quartz watch, Seiko has managed to appeal to the wide demographic on the Asian continent. The Grand Seiko sub-brand has also gained notice for its luxury watches, especially in South Korea and China.
Seiko watches - best selling in Asia
South America – Casio
In South America, affordability, functionality, and reliability are prized in the watch industry which is why Casio leads the competition. With models such as the classic F91W, the solar-powered Pro Trek, and durable G-Shock,
Casio offers watches that appeal to everyday consumers, outdoor aficionados, and students to name a few.
The combination of being budget-friendly while also being quite functional makes them ideal for the region of South America.
Casio watches - best selling in South America
Africa – Fossil
You’ll find
Fossil at the top end of many African countries thanks to tis fashionable designs, wide availability, and affordable pricing. The quartz models combine accessible pricing with an American style which has wide appeal to young professionals in Africa. In addition, Fossil’s hybrid and smartwatches are also becoming quite popular, especially in cities on the continent.
Fossil watches - best selling in Africa
Australia – TAG Heuer
Leading the luxury watch segment in the land down under is TAG Heuer. Mostly because of its stylish chronographs, ties to motorsports, and the marketing efforts which resonate with Australians thanks to the emphasis on adventure. TAG Heuer also appeals to the style conscious in the country with models such as Aquaracer and Carrera.
TAG Heuer watches - best selling in Australia
And these are the best selling watch brands in each continent.
